Optimizing Local Searches for 2020
Local SEO is vital for all businesses. Many of the methods incorporated in Local SEO can and should be a part of larger SEO strategies as their benefits have a wide range of benefits beyond the scope of Local SEO.
The easiest way to optimize your business searches locally is to use Google My Business. It is free, easy to use, and is the quickest way to tell Google where you are. Apart from Google My Business, there are other ways to optimize local searches. Here are some of the alternative ways to optimizing your website for local SEO:
- Add the address in the Footer
Although a small detail, it is one of the biggest ways to cue search engines to find your website associated with a specific location. It is commonly abbreviated as NAP – Name, Address, and Phone number. It is also important to ensure that the address is exactly the same everywhere, as Google processes slight differences in addresses as different addresses.
The last thing you want is a competition for your business, so always be sure that every place you add your NAP is the same. Although it can be tricky with various social networks, citation pages, and even multiple associations, it is must not be overlooked if you want good results.
Additionally, you can add visual cues to your main navigation bar, portions of the website, or header depending on the most-visited parts of your website.
- Clarity regarding service areas
If a website user cannot find their town, country, or state name on your website, they will automatically discard you as a potential vendor. If you possess standalone pages for specific areas, it is crucial to optimize them according to area-specific keywords like zip code, town name, or landmarks.
If you do not serve in specific places, it is also essential to include those areas, especially if you have received inquiries about those areas.
A decent checkpoint for your website development and local SEO to start is by creating a page that specifies your service areas, past relations between that place and your company, and potential customers in those mentioned areas. It can be as simple as a list of names that include towns or countries you provide services in or a detailed interactive map embedded to your website to allow users to find exactly what they are looking for at ease.
It is essential to keep in mind that you are responsible for solving a problem like this with a page for the users. So put yourself in their shoes and try to think about what they are looking for and not where you want them to go.
- Specialized Pages Optimized for Specific locations
Assuming you know all the basics of SEO, emphasizing on creating unique landing pages for all local service areas will help you go a long way. These local pages work as mini homepages and contain most of the information for users to decide if they want to avail of your services.
Additionally, alongside keyword optimization, try and implement user optimization for better traffic. Search for your page after creating it to get a realistic SERPs result to preview what your users will get. Lastly, highlight that the page is focused on location-specific services.
As Google ranks pages and not domains, having multiple pages for various locations on the same domain will not trouble your website.