Small Business SEO Services

One of the biggest advantages of SEO for small businesses is cost-effectiveness. Looking for a small investment with a large impact, SEO ranks at the top of the best investments list.

Other advantages include:

• Organic search equates to 95% of all web traffic.(SimilarWeb, 2016)
• The first position on Google search results has a 34.36% click-through rate for desktop and 35% for mobile. (Hubspot, 2018)
• 50% of visitors are more likely to click a result if the brand appears multiple times in search engine results. (Search Engine People, 2018)
• SEO leads have a 14.6% close rate, compared to only 1.7% for outbound leads, such as print advertisements. (Search Engine People, 2018)

There are over 200 criteria that determine the rank of your page on Google search results. The criteria that matter the most are:

• Secured sites (HTTPS vs. HTTP)
• Mobile-friendly websites
• Schema mark-up (not a direct ranking symbol but necessary for rich snippets)
• Webpage content quality
• Webpage content length
• Optimized Meta descriptions on all web pages
• Page speed
• Social signals
• Quality backlinks
• Optimized images
• Domain age

Improving all the above traits will make your website jump a few pages on SERPs.

As a small business owner, you have to stick to s strict budget. But like most small business owners, you may not have the time to scroll through pages of analytical data, rankings, and traffic incoming patters. SEO for small businesses have the right ROI. Here are some of the requirements that you need to match for an appropriate SEO service:

• You want to grow your business.
• You currently don’t know how your website is contributing to your business foundation.
• You want to expand to a new market area.
• You want to stay above your competition.
• You want more leads and sales.
• You want to create a unique identity for your business in the marketplace.
• You want to ensure your company's future growth.
• You want to outrank your competitors in the search results.

If you have a lo0cal business, it is most certainly a local one. Having a local business requires local SEO. For local searches, Google tends to display the top three results known as the Local Park.

• Local SEO Level 1: You have not claimed your Google My Business page, your name and contact information is inconsistent throughout the web. Additionally, you do not have a Facebook presence, you do not have a local schema for local businesses installed, and you do not rank in the top three listings of the local park where people search for top keywords.
• Local SEO Level 2: You have claimed your Google My Business page but have not optimized it yet, your Name and Contact information are relatively consistent throughout the web, and you have a Facebook presence, but it not very active. Additionally, you do not have a schema installed, and you rank in the local park, sometimes with minor keywords.
• Local SEO Level 3: You have claimed and optimized your Google My Business page, your name and contact information is very consistent throughout the web on all local directories, you have a Facebook page, and you update it regularly, you have a personalized business schema installed on all your webpages, and you rank in the top three of the local park with major keywords.

Google uses bots to scroll website pages and look for clues to what the page is all about. By adding certain technical aspects to your website, you help the bots understand what your website is all about.

Search engine bots operate on a different language than us, HTML. The technical bits added to your website are written in the language of the bots for them to understand your website better and perform a proper analysis, similar to adding subtitles.

• Technical SEO Level 1: you do not know if you have a Robot.txt or an XML sitemap, you do not know your website speed, and it takes longer than five seconds to load your webpages website is not mobile-friendly and does not have a responsive design. Additionally, your website is not secure and does not have advanced analytical tracking.
• Technical SEO Level 2: you do not know if you have a Robot.txt and XML sitemap, you may or may not have either one of them, your webpages load under five seconds, your website is responsive and mobile-friendly. Additionally, your website is secured and has analytics installed in them, but it is not optimized.
• Technical SEO Level 3: You have a Robot.txt and an XML sitemap on your website, your webpages load under three seconds, and your website is a mobile-first design. Additionally, your website is secure, and you have advanced analytics installed and optimized on your website to track your goals.