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What is Search Engine Optimization?

In this generation of extensive internet usage, setting up a website for your business or organization is necessary. When looking through the steps and tricks of setting up your website, you must have come across the term “SEO.” Here we explain what it means and how to approach it to help make a better website.

What is SEO?

SEO is the abbreviation of Search Engine Optimization. It is a practice of optimizing your website or pages to achieve higher ranks in the SERPs for Google and other search engines. SEO typically focuses on improving ranks organically – non-paid search results. SEO is an essential part of your marketing efforts if you want to increase the traffic on your website.

Google’s Algorithm

Google’s algorithm

decides the ranking of pages on search. Although a trade secret, years of experience in nurturing SEO has led to a good understanding of the factors that decide search result rankings. We can segment the factors of Google’s algorithm into two categories:

On-page SEO factors

The ranking of any webpage is decided depending on on-page factors. On-page SEO factors include the capability of influencing the rank from within the site or webpage. These factors mainly include technical aspects like the quality of code and speed and content related aspects like the website structure or the website’s copy quality. These factors add up to be very crucial for SERP Rankings.

Off-page SEO factors

Apart from the on-page factors that optimize search results, off-page factors like links from other websites, social media presence, and additional marketing efforts beyond the website’s scope are crucial for SEO. These off-page SEO factors can be difficult to influence as they depend on external factors like the number of links provided and the link’s quality. Your website ranking is directly proportional to the quality of the links you provide on your website.

Additionally, another off-page factor deciding your ranks in the SERP is your competition about your business genre. It is more difficult to rank the pages in some genres depending on the factors due to closely related content and high competition. Therefore, your competitiveness has a major influence on your chance of getting a higher rank.

Holistic SEO

The term Holistic SEO means to develop and maintain the best possible website. It is always beneficial to plan and use a long-term strategy, but do not fool Google. The ranking is an automatic process if your website is of the highest quality. Google strives to get its users to the right place. It has made its mission to index all the world’s information and make it accessible and useful for everyone.

Additionally, Google wants to make money out of this, so they maintain their search result quality to ensure continued use from loyal users. So, if your website is of the highest quality, Google will want to rank high in the results. A continuous maintaining of higher rank in Google SERP requires an extensive SEO strategy focus on every aspect of the website and its marketing. An excellent UX, content, and technical functionalities will help you maintain a higher rank in Google SERPs. This approach is called a Holistic SEO approach.

Conclusion

As continuous SEO strategies are required to maintain high ranks, it is always important to watch your strategies. Holistic SEO is one of the best ways to increasing your ranking. Black-hat SEO tricks are dangerous to use as they have negative consequences and are not suited for long-term strategies. So, it is always wise to use sustainable SEO practices from a user perspective to obtain long term benefits.

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